Raggae pop band MAGIC! signs with Sony Music International

With a global smash single ready to hit the charts, MAGIC!, has signed with Sony Music International through Latium Entertainment. The relationship and deal was orchestrated by Edgar Berger, President/CEO of Sony Music International and Shane Carter, President, Sony Music Entertainment Canada, and does not only involve recording, but also touring and branding opportunities.

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Composed of Nasri (lead vocals), Mark Pelli (guitar), Alex Tanas (drums) and Ben Spivak (bass), MAGIC!, is a reggae-pop quartet from Toronto, Canada. The band itself is not new to the business, made up of members who were already well immersed in the music world. MAGIC! lead singer, Nasri, songwriter on the Grammy award winning album F.A.M.E. by Chris Brown and one-half of the Messengers, the songwriting team who have composed hit songs for artists such as Justin Bieber, Pitbull, and Chris Brown. Their new single “Rude” impacts rhythmic and pop radio shortly. The “Rude” lyric video is out now and the band has just completed tour stops with Matisyahu in the U.S.

“We are thrilled MAGIC! has been signed to the Sony International family. MAGIC!’s raw energy and proven song-writing ability has mass commercial appeal and has potential to cross borders and be recognized on the worldwide stage,” says Shane Carter, President, Sony Music Entertainment Canada. “The international signing of MAGIC! is another step, as Canadian talent continues to be heard on a global scale.”

“Every great band of our generation is led by a songwriter,” says Charles Chavez, CEO of Latium Entertainment. “After one listen, I envisioned the global trajectory of the music. Nasri’s ability to craft timeless pop songs plus the musicality of each member of the band, I feel is simply MAGIC!”

“Its a dream come true!” says MAGIC! lead singer Nasri. “Being signed to Sony Music International gives us a shot of being a global band. We’re ready, the label believes in us – so let’s go!”

Watch the lyric video for “Rude”:

Author: Buddy Iahn

Accomplished Drummer & Percussionist / Owner & Founder of The Music Universe and Atolma Productions.

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