The two-day virtual event will feature H.E.R., Estelle, Leslie Odom Jr. and many more
ADCOLOR, the premier organization dedicated to celebrating and promoting professionals of color and diversity in the creative industries, today unveiled details for its first-ever ADCOLOR in Music event. The virtual, two-day gathering will take place on March 8th and 9th with content running from 2 pm-5:30 pm ET/11 am-2:30 pm PT. Registered attendees will be able to view the full schedule of sessions and performances free of charge on the ADCOLOR virtual event site.
This announcement follows the organization’s recent launch of ADCOLOR in Music, an initiative that aims to help diverse professionals in the music industry Rise Up and Reach Back by amplifying their achievements and creating a space to nurture the next generation of changemakers. The two-day event will feature a variety of industry trailblazers, including Tony and GRAMMY Award-winning actor and singer Leslie Odom Jr.; Emmy Award-winning TV host, podcast host, actress and producer Zuri Hall; as well as content powered by Apple Music, iHeartMedia, Spotify, Pandora and many more.
In addition, day two of the event will include an exclusive conversation with GRAMMY Award-winning singer-songwriter H.E.R., as well as a special performance by GRAMMY and NAACP Image Award-winning singer, songwriter, rapper, record producer and actress Estelle.
“This is such an exciting and historic time for the ADCOLOR organization,” states Tiffany R. Warren, founder and president of ADCOLOR. “It’s a huge milestone to have such an influential industry joining our ranks and embracing our commitment to diversity — on our fifteenth anniversary, no less. I couldn’t be more excited to see how the ADCOLOR community welcomes this new group and to witness the positive change that comes from it.”
ADCOLOR in Music is proud to announce an incredible list of founding partners. They include Apple Music, Billboard, Cashmere Agency, iHeartMedia, Pandora, Recording Academy, Revolt Media & TV, Sony Music Group, Spotify, Universal Music Group and Warner Music Group.
“ADCOLOR’s motto of ‘Rise Up, Reach Back’ hits home with me,” shares Michael L. Bivins, who headlined ADCOLOR’s first-ever ADCOLOR After Dark concert in 2019. “Too many times I’ve seen talent of color being overlooked, underinvested in or just simply not granted the opportunities they deserve. As co-chair, I’m ready to call in the music industry and create positive change for those behind me.”
Fans can register at adcoloreverywhere.virtualeventsite.com.