Adele to debut new video during BBMAs

Billboard and dick clark productions have announced that the video for Adele’s new single “Send My Love (To Your New Lover),” off her latest album 25, will make its worldwide debut during the “2016 Billboard Music Awards.” The video for the song, which was co-written with and produced by Max Martin and Shellback, was shot in London and directed by Patrick Daughters (Feist, Muse, Yeah Yeah Yeahs). The “2016 Billboard Music Awards” will be hosted by Ludacris and Ciara, and will broadcast live from T-Mobile Arena in Las Vegas on Sunday, May 22nd at 8 p.m. ET / 5 p.m. PT on ABC.

Adele is currently in the midst of a sold out tour in Europe, which runs through June 15th. As previously announced, Adele will headline this years Glastonbury Festival in the UK, from June 22-26. Adele kicks off a sold out tour of North America on July 5th in Minneapolis, MN which runs through November 15th in Mexico City, DF.

The “2016 Billboard Music Awards” sponsors and partners include Comcast, Kia Motors, Las Vegas, Music Choice, T-Mobile and WestwoodOne.

BUY TICKETS

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

Comments

comments