Amazon Music names Breland next Breakthrough Artist

Company expands its Breakthrough program to support more emerging artists

Amazon Music has announced that country trailblazer Breland has been selected as the next Breakthrough Artist. A bold new force on the music landscape, Breland’s groundbreaking mix of hip hop and country has turned heads, and as a Breakthrough Artist, the singer/songwriter/producer will receive substantial support from Amazon Music, including bespoke video and audio content, global marketing campaigns, increased visibility across playlists and programming, and high-profile Amazon Original tracks.

As part of Breakthrough, Breland will be a featured guest on Country Heat Weekly, the first genre-focused Original podcast from Amazon Music, to connect with co-hosts Kelly Sutton and Amber Anderson on his new music and the year ahead.

“It’s an honor to be selected as the next Breakthrough Artist. Coming together with Amazon Music is a natural pairing. We share the same vision for my music, and I know that by working with them, I’ll be able to make even my most ambitious plans a reality. I can’t wait to share what we’re working on with my fans,” shares Breland.

New Jersey-born Breland began writing songs as a teenager, inspired by a diverse collection of sounds and eclectic artists like the Beatles, Rascal Flatts, Prince, and his number-one influence, Stevie Wonder. His debut single, “My Truck,” fused hip hop with country and became a breakout success, going platinum and ending up on best-of-the-year lists from NPR and The New York Times. Since signing to Bad Realm Records/Atlantic Records, Breland has collaborated with heavy-hitters such as Gary LeVox of Rascal Flatts, Nelly, Blanco Brown, Lauren Alaina, and Chase Rice. He recently enlisted Keith Urban for the dynamic collaboration “Throw It Back,” and is currently featured on Dierks Bentley’s single with Hardy, “Beers On Me.” He made his Grand Ole Opry debut to a standing ovation last year.

Amazon Music has also unveiled details of the Breakthrough Development Fund, an initiative created to provide independent artists with additional financial support to help them as they launch their careers. The fund is the newest part of the Breakthrough program from Amazon Music, joining Breakthrough Live and the Breakthrough playlists supporting new artists. Each month, one independent artist in the US will receive financial support that they’ll be able to use to cover some of the costs artists face when starting out, like funding an early tour, hiring a PR or social team, and more. Thus far in 2022, Amazon Music has used the fund to support singer/songwriter Lauren Spencer-Smith in January and Muni Long in February.

Breakthrough is the emerging artist program from Amazon Music, aimed at amplifying the best new talent and championing them at different moments early in their careers. The program encompasses playlisting, livestreams, funding, marketing and social campaigns, events, editorial content, and more. Breakthrough has supported a wide variety of artists from around the globe, including US hip hop artist Blxst, country powerhouse Gabby Barrett, rising pop star Remi Wolf, London-based musician and poet Arlo Parks, rising German pop sensation Malik Harris, London singer/songwriter Olivia Dean, and Latin pop duo Las Villa.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com