American Airlines, UMG announce ‘Fly to the Beat’

Universal Music Group and Brands (UMGB) and American Airlines (AA) have launched a joint partnership that will give artists a chance to connect with fans internationally. The Fly to the Beat send-off concert kicks off Saturday, May 13th at Capitol Records in Hollywood with Jonas Blue and special guest Calum Scott.

The Hollywood concert starts at 7:30 pm with check in at 7. After the show, Blue will jet set across the ocean to Hong Kong where he will connect with fans there for the first time. The Hong Kong concert takes place Wednesday, May 17th with support from Aga.

As of this writing, fans can RSVP to the LA show, but the Hong Kong show has ended reservations. Both events are 21+ and RSVPing doesn’t guarantee admission.

Jonas Blue is a two-time BRIT Award nominee whose debut single, “Fast Car,” has sold more than six million records worldwide, in addition to being the biggest selling single globally in 2016 from a debut British artist.

Jonas Blue will be just one of the Universal Music Group artists participating in Fly to the Beat this year. UMGB and AA will soon announce which artist will be taking off from one of American Airlines’ hubs this fall and traveling to São Paulo, Brazil.


Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.