American Music Awards strike first-ever YouTube partnership

Global Brands Come Together with Multi-Year Deal to Celebrate the Best in Music

Dick Clark Productions has announced a multi-year partnership between the American Music Awards and YouTube Music, marking the first-ever presenting partnership of the show. The partnership celebrates YouTube Music as a “go-to” music platform for streaming music, videos, live performances and more — the same type of iconic content that has made the American Music Awards a staple event for the world’s greatest artists and the world’s biggest music fans for 46 years.

Through this historic partnership, music enthusiasts can watch their favorite artists and pop culture icons come together to honor idols, newcomers and record-breakers in the contemporary music scene. The 2018 American Music Awards will broadcast live from the Microsoft Theater in Los Angeles on Tuesday, October 9th at 8 pm ET on ABC.

“YouTube Music’s partnership with The American Music Awards is a natural extension of the intimate artist-fan connection that is made possible on YouTube’s global platform,” states Angela Courtin, Director, Global Head of YouTube Music, TV and Originals Marketing. “The American Music Awards are the world’s largest fan-voted awards show and YouTube is the world’s largest platform for discovering music with more than 1 billion fans each month coming to be a part of music culture and engage with over 2 million artists who share their voices and art with the world.”

“YouTube brings global reach, awareness and engagement to the ‘American Music Awards’ unlike ever before,” says Mike Mahan, CEO, dick clark productions. “We look forward to enhancing the AMAs in a unique, innovative and immersive way.”

American Music Awards nominees are based on key fan interactions as reflected on, including streaming, album and digital song sales, radio airplay, social activity and touring. These measurements are tracked by Billboard and its data partners, including Nielsen Music and Next Big Sound, and reflect the time period of September 15, 2017 through August 9, 2018.

Nominations and performers are expected to be announced soon!

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.