New flavors celebrate three BTS hits
Amorepacific has announced a second collaboration with 21st century pop icons BTS, presenting together the limited edition three-piece BTS | Amorepacific Lip Sleeping Mask Lip & Pop Edition Set. This partnership follows on the heels of a successful limited edition release last year. Once again featuring the iconic Laneige Lip Sleeping Mask formula, this new set comes with three flavors, including a never-seen-before “Butter” flavor and the return of the fan-favorite Peach Iced Tea.
The theme for this highly anticipated collaboration is Love Your Lips, Feels Like POP!, which takes its inspiration from several of BTS’ record-breaking hits including “Butter,” “Permission to Dance,” and “Dynamite.” The Lip Sleeping Mask Lip & Pop Edition packaging features an image of a turntable, and the Lip Sleeping Mask jars are a nod to artwork from BTS album jackets, making them highly coveted collectibles. The set includes three delicious scents inspired by BTS’ most popular songs: “Butter” – a new flavor that smells just like buttered popcorn and is inspired by their namesake hit record; Peach Iced Tea – a back-from-the-vault flavor that flew off shelves and is inspired by “Permission to Dance;” and the best-selling Sweet Candy to represent “Dynamite.” Lip Sleeping Mask, Laneige’s global best-seller, keeps lips supple and hydrated overnight for a smoother, plumper look.
Amorepacific will continue to develop dynamic new products, and the Lip Sleeping Mask Lip & Pop Edition promises to deliver on that promise once again to customers. The BTS | Amorepacific Lip Sleeping Mask Lip & Pop Edition Set is available now at Sephora and Laneige.com in the US; and Sephora in Canada.