Taylor Swift’s message to Apple on Father’s Day was heard loud and clear from the company’s senior vice president of Internet software and services, Eddie Cue. The company has agreed to compensate artists during the three month free trial of Apple Music when it launches worldwide on June 30th.
“When I woke up this morning and read Taylor’s note, it really solidified that we need to make a change,” Cue told the New York Times late Sunday (June 22nd). “I did let her know that we heard her concerns and made the change.”
“I did let her know that we heard her concerns and made the change.”
Early Sunday, Swift wrote, “I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
Swift’s note to fans explaining why her album 1989 will not be featured on the new streaming service, sent a frenzy of support from artists and fans alike, including a tweet from Cue himself.
“We hear you @taylorswift13 and indie artists. Love, Apple,” he tweeted on Sunday in regards to the record executives, publishers, songwriters and artists who have been concerned about losing out on crucial downloads from new albums that would be released during the trial period.
Cue said that despite offering labels a slightly higher royalty rate at 71.5% than the industry standard of 70% during the free trial period, Apple will now pay royalties to both record companies and music publishers for the use of music during the trial period. He declined to specify how much money will be that it might cost the biggest music retailer, but says he understands the labels and artists concerns for not being properly compensated.
Swift took her response to Twitter.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.