Apple announces first US iTunes Festival for SXSW

Apple has announced the first iTunes Festival to be held in the US, featuring an amazing lineup of global superstars, running from March 11-15 during the South By Southwest (SXSW) Festival in Austin, TX.

Taking place at ACL Live at the Moody Theater, home of Austin City Limits, the iTunes Festival at SXSW will feature iTunes chart toppers including Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more to come. All five nights of the iTunes Festival will be available to enjoy for free as a live and on-demand stream via the iTunes Store on your iPhone, iPad, iPod touch, Mac or PC. Performances can also be seen in the iTunes Festival app on your iOS device or with Apple TV in stunning HD.

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

At the iTunes Festival in London over 400 artists have performed in front of more than 430,000 fans and tens of millions more online. Performances are available for purchase and download on the iTunes Store. For additional details on the lineup for the iTunes Festival check out itunes.com/festival.

Lineup:

March 11th – London Grammar (6:30 pm), Imagine Dragons (7:30 pm), Coldplay (9 pm)
March 12th – TBA
March 13th – TBA
March 14th – G.R.L. (7 pm), Zedd (7:45 pm), Pitbull (9 pm)
March 15th – Mickey Guyton (7 pm), Willie Nelson (7:45 pm), Keith Urban (9 pm)

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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