Ariana Grande shatters VEVO record

“thank u, next” is the fastest video to reach 100 million views on the platform

Less than 24 hours after being released, Ariana Grande’s “thank u, next” video had broken the 24-hour VEVO record. VEVO has now confirmed that Ariana Grande’s video is now the fastest video to reach 100 million views, a feat managed in under four days following the release of the video on Friday, November 30th at 3 pm ET.

The “thank u, next”video features Kris Jenner playing Grande’s mom as well as a playful representation of some of movies most iconic romantic comedies. The scenes feature cameos from Jennifer Coolidge, Jonathan Bennett, Troye Sivan, Colleen Ballinger, Daniella Monet, Elizabeth Gillies and Stefanie Drummond.

“Ariana Grande’s ‘thank u, next’ is now the fastest video to 100 million views in Vevo’s history. We are completely floored by the performance that we are seeing for this video and how our audience continues to flock to it,” says Vevo’s Head of Content, Programming & Marketing JP Evangelista. “It’s one thing to have a video premiere that comes out of the gate strong and entirely something else for it to continue to sustain that momentum over time. All signs indicate that ‘thank u, next’ will be a chart topper for us for weeks to come and will contend with many of our top all-time most viewed videos. Congratulations are in order once again to Ariana, Hannah Lux Davis and the entire family at Republic Records.”

The video also broke YouTube records having more than 829,000 simultaneous viewers on YouTube during its peak, and for users sending out more than 516,000 chat messages during the premiere.

The breakup anthem is Grande’s first No. 1 single on the Billboard Hot 100, where it has remained for the past three weeks. Grande was the first woman to debut at No. 1 since Adele took “Hello” to the top in 2015. The song is from her No. 1 Billboard 200 album, Sweetener, that was released in August.

Last month, Billboard named Grande 2018 Woman of the Year. The award-winning singer, songwriter, actress and activist will accept the honor at the 13th annual Women in Music dinner and awards ceremony on December 6th in New York City. The highly-regarded event, held in conjunction with the release of Billboard’s Women in Music issue, will also honor the most powerful female executives in the industry.

Grande will launch The Sweetener World Tour in March in North America. Stops include the tour kickoff in Albany, Philadelphia, Washington DC, St. Louis, Chicago, Sacramento, Los Angeles and Phoenix before wrapping in New York City. International dates will be announced at a later date.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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