Three companies join forces to discover next generation of creators
Atlantic Records and Artist Partner Group (APG) have announced a collaboration with School of Rock, the world’s leading provider of music education and enrichment. The relationship aims to foster the development of the next generation of songwriters and performers. The multi-year partnership will connect high-potential School of Rock students to the A&R, publishing and studio assets at APG.
“School of Rock has an unmatched global community of 30,000 young artists,” says Artist Partner Group Founder and CEO Mike Caren. “Their network of hundreds of schools provides a rich environment for diverse and original creativity.”
As the partnership launches, School of Rock will be advancing its songwriting, recording and production curriculum. School of Rock students will have the opportunity to put forward original work and get constructive feedback. A select number of students will be selected to travel to Los Angeles, work with APG and Atlantic executives and showcase their work to industry professionals in a live showcase. Atlantic and APG will scout this top talent for further development as part of the Atlantic/APG family.
“We have the largest community of young musicians in the world. Our unique performance-based music education has revolutionized the traditional music lesson. As our students develop skills, they are inspired to create original work,” says School of Rock CEO Rob Price. “We feel blessed that Atlantic and APG see the potential of bringing these new voices to the forefront.”
Atlantic, APG and School of Rock are also looking to increase access to its world class music education, with the creation of a tuition relief program. The companies will jointly fund a program to defray $50,000 of tuition for aspiring musicians who otherwise could not afford to participate.
