The Band Perry announces ‘Comeback Day’ for August 1st

The Band Perry has set Monday, August 1st for their Comeback Day with their new single “Comeback Kid.” The song is the first in their joint partnership with Interscope Records and Universal Music Group’s Mercury Nashville imprint.

The band has posted a series of cryptic messages on social media in the past week. Sometimes messages are posted, such as, “I BELIEVE IT’S BEEN A YEAR = CBK” and “#‎COMEBACKDAY‬ = AUGUST 1,” along with a video of each of the three siblings — Kimberly, Neil and Reid Perry — with their backs to the camera. Even images with a pink background and “TBC CBK” written in white are shared as well as which gives fans an opportunity to type their initials and share a similar image.

“Comeback Kid” is the second single from the trio’s long-awaited third album, Heart + Beat, set for release sometime this year on Interscope/Mercury Nashville. The lead single, “Live Forever,” was released last August — as referenced in “I BELIEVE IT’S BEEN A YEAR” message — but only peaked in the low 20s on the country charts.

The sibling trio left their long time label, Big Machine Label Group’s Republic Nashville, in March 2016, and signed to Interscope in May during what is being considered a transitional period from the country to pop formats. Billboard reports that The Band Perry will be worked out of the label’s Los Angeles office with “select singles” being serviced to country radio by Interscope’s sister imprint, Mercury Nashville.

Rumors have surfaced that the trio has teamed up with dance-pop-leaning producers such as Diplo and RedOne. However, “Comeback Kid,” will be serviced to country radio and digital outlets on August 1st.

Heart + Beat was initially scheduled to be released by Republic Nashville in November 2015, but was unexpectedly pulled from industry listings without explanation. Sources tell Billboard that the project will include new songs as well as songs that were previously worked on under their previous label deal.

More details as they are confirmed.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.