BBMAs, Pepsi partner for first-ever live NFT minting experience

The awards and live minting kick off May 15th on NBC

Pepsi has announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment. The groundbreaking Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited edition digital collectible collection created for the 2022 Billboard Music Awards (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. Additionally, the telecast will feature a new “Pepsi Mic Drop Moment” honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand’s rich legacy in working with and supporting musicians.

The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year’s awards. Fans can get in on the action and learn how to redeem the “Winners’ Club” NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting

The exclusive NFTs aren’t limited to the existing Billboard Music Award categories, though. One additional exclusive drop will feature the Pepsi Mic Drop Moment, a new honor from Pepsi celebrating one artist or group who has achieved huge success on the Billboard charts this year. While the honor is presented live during the telecast, fans can look out for the QR code driving them to the Billboard ChartStars drop to redeem the exclusive “Pepsi Mic Drop Moment” collectible featuring the honoree for a limited time during the show.

The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection is the latest in the brand’s sustained commitment to web3 and the innovative space of Non-Fungible-Tokens (NFTs). Last year, the brand launched the Pepsi Mic Drop genesis NFT collection, one-of-a-kind generative style NFTs celebrating the brand’s legacy in music, and recently partnered with Mary J. Blige’s Strength of a Woman Festival & Summit on an exclusive NFT drop for attendees, showcasing trailblazing women in web3, music, entertainment, food, business and more.

As previously announced, the launch of Billboard ChartStars marks Billboard’s first scalable NFT-based collection of artist-focused digital artwork that commemorates achievements and milestones on the Billboard Charts. Powered by Unblocked, Billboard’s NFT technology partner, Billboard ChartStars will run on the Flow blockchain platform, which is more environmentally friendly compared to most other mainstream blockchain technology.

The 2022 Billboard Music Awards is produced by MRC Live & Alternative. Robert Deaton and Sean “Diddy” Combs are executive producers. The “2022 Billboard Music Awards” is sponsored by Security Benefit, Xfinity, and Pepsi.

The 2022 Billboard Music Awards, hosted by music mogul and global superstar Sean “Diddy” Combs, will broadcast live coast-to-coast from the MGM Grand Garden Arena in Las Vegas on Sunday, May 15th at 8 pm ET/5 pm PT on NBC and will stream live on Peacock. The superstar lineup includes Becky G, Burna Boy, Ed Sheeran, Elle King & Miranda Lambert, Florence + The Machine, Latto, Maxwell, Megan Thee Stallion, Morgan Wallen, Rauw Alejandro, Red Hot Chili Peppers, Travis Scott and Silk Sonic. This year’s Billboard Music Awards Icon Award recipient is Mary J. Blige.

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Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:

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