Ben & Jerry’s honors Phish with donut-themed ice cream flavor

“Freezer Reprise” to Mark 13-Night Run at Madison Square Garden

Ben & Jerry’s is honoring Phish with a very limited batch of donut-themed ice cream flavor called Freezer Reprise. The sweet treat comes as the group gears up to kick off a historic 13 night run of shows, dubbed the The Baker’s Dozen, at Madison Square Garden on July 21st. The Baker’s Dozen shows run through August 6th, marking 52 performances at The Garden in the years since their December of 1994 venue debut.

The flavor is a sweet cream ice cream with a vanilla glaze, chocolate donut swirl, chocolate donut pieces, and fudge fish. It will be available at the opening night of the run, July 21st, at an event adjacent to Madison Square Garden at the Pennsy from 4-8 pm. The event is open to the public where samples of Freezer Reprise will be available. Also on hand will be The WaterWheel Foundation, Phish’s charitable organization as well as HeadCount who will be registering voters. Freezer Reprise will also be available on August 5th at a special webcast of the concert Burlington, VT.

To make the celebration a little sweeter, Ben & Jerry’s has partnered with artist Jim Pollock to create a limited edition flavor t-shirt. This t-shirt will be available for a limited time at The WaterWheel Foundation during the July 21st event, as well as online. All proceeds from donations for the flavor and sales of the limited edition t-shirt will benefit The WaterWheel Foundation.

“With this 13 night run at MSG, Phish is reaching a milestone that very few musicians ever have. As big fans of Phish and the community they have created, we wanted to do something extra special. What could be better than a delicious new flavor and fun tee shirt designed by a fantastic illustrator,” says Senior Global Marketing Manager Jay Curley.

Ben & Jerry’s is also giving away a pair of tickets to the August 5th concert! Guess the band’s opening song for the July 21st show correctly for your chance to win.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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