The stop is the latest as part of her 31-date stadium tour
Beyonce has unveiled details for her highly anticipated Vegas show on Friday, July 25th at Allegiant Stadium. Fans have made Cowboy Carter Tour another record-breaking run for the cultural icon across North America and Europe. Initially announced with 22 stadium shows, exceptional demand drove the addition of nine more shows. The tour has broken multiple venue records around the globe, and is currently over 94% sold across all shows.
The Cowboy Carter Tour, celebrating the release of her groundbreaking eighth studio album Cowboy Carter, is produced and directed by Parkwood Entertainment, and promoted by Live Nation. The trek made its monumental launch ahead of her history making Grammy wins for Cowboy Carter. Fans got a preview of the award-winning album in a full concert setting during Beyoncé’s electrifying Beyonce Bowl Halftime performance—which drew over 27 million U.S. viewers during Netflix’s first-ever NFL 2024 Christmas Gameday. Viewership for the program is now over 60 Million.
For the newly added show, there will be multiple presales ahead of the general on-sale. The general on-sale will take place starting Tuesday, March 25th at noon local time.
Marriott Bonvoy, the world’s leading hospitality company and official hotel partner of Cowboy Carter Tour, is providing Marriott Bonvoy members the opportunity to access unparalleled perks and experiences in cities across the tour.
SirDavis, the premium, award-winning whiskey, is the official spirit of the tour. Launched on September 4, 2024, SirDavis is challenging the category norms and is on a mission to redefine the category and invite new consumers to feel welcome to participate in the world of luxury whisky.
Cécred, the prestige, award-winning hair brand founded and owned by Beyoncé, is the official beauty brand of the tour. Launched in February 2024, Cécred is an inclusive force of excellence in the industry, with its products combining patent-pending technology and ancient hair rituals to deliver visible strength, moisture, and shine for every type and texture.
Vibee, the music-led destination experience company, is providing curated experience packages for the Cowboy Carter Tour. Vibee packages include premium concert tickets, two-night hotel accommodations and much more.
Beyoncé continues making her mark off the stage through the BeyGOOD Foundation. During the tour, the Foundation continues its work of helping communities with programs in entrepreneurship, scholarships, and disaster response, including helping those affected by the recent wildfires in the Los Angeles, California area.
Saddle up, Las Vegas. Beyoncé is bringing the COWBOY CARTER TOUR to Allegiant Stadium on Fri July 25th! Sign up NOW for the Artist Presale starting Mon Mar 24th @ 12pm local.
🔗 https://t.co/SwLna5V4kT pic.twitter.com/40dLyQBCgD
— Allegiant Stadium (@AllegiantStadm) March 17, 2025
