Big Hit, YG, UMG, Kiswe launch livestreaming platform

VenewLive features multi-view, 4K and stable streaming technology

Big Hit Entertainment, YG Entertainment (YG), Universal Music Group (UMG), and Kiswe are teaming to launch a global digital livestreaming platform. The partnership is an expansion Big Hit and Kiswe launched in 2020, and will expand VenewLive with the addition of UMG and YG artists.

VenewLive provides customized innovative and original performance experiences that can be tailored to each artist’s personality. Show can offer interactive and premium features, such as multi-view technology, 4K resolution, live chat and synchronized light sticks function.

“We are excited about this investment as our company with many artists competitive on a global stage has secured a high-quality platform with leading technologies,” says YG Entertainment Chief Operating Officer Sung Jun Choi.”We will continue to do our best to provide more interactive experiences and new services to global fans.”

“We are delighted to join Big Hit, YG and Kiswe as partners in KBYK as we look to help further evolve the opportunities and live streaming experiences for UMG artists and their fans today, and into the future,” adds Boyd Muir, UMG Executive Vice President, Chief Financial Officer and President of Operations. “This past year has shown that the need for reliable and innovative live-streaming has never been greater. VenewLive offers some of the most creative and memorable opportunities for today’s artists to globalize their art and performances, tailored to enhance the community and fan experience.”

“Big Hit’s attempts to maximize fan experience are not limited to entertainment, but also implementing various technologies,” comments Big Hit Global CEO Lenzo Yoon. “KBYK is also part of this effort. Our dream and goal is to provide the most advanced technology currently available so that fans can experience the artist’s content in the best way possible under any circumstances. We will continue to study how new technologies and attempts in various fields can have a positive impact on strengthening our fan experience and actively introduce them.”

The technology was used during BTS’ online concerts Bang Bang Con The Live and Map of the Soul ON:E in June and October, respectively. The former drew a concurrent audience of 756k while the latter was viewed just short of a million people worldwide.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com
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