Joint partnership expands young artist’s reach
Big Machine Label Group’s The Valory Music Co. proudly announces a partnership with Rebel Music and Geffen Records to bolster momentum for 18-year-old breakout recording artist Kidd G. The Georgia-bred singer/songwriter joins The Valory Music Co.’s roster featuring superstar artists such as Thomas Rhett, Sheryl Crow, Brantley Gilbert and Justin Moore. The BMLG imprint will provide genre support through country radio, commerce and marketing as Rebel Music and Geffen Records continue leading the efforts for Kidd G in various hybrid markets.
“When we partnered with Kidd G last year, we knew it would take a special team to help him build his unique fanbase around the world,” says Rebel Music Founder & CEO, Javier Sang. “With Geffen and Big Machine Label Group on board with us he has a true dream team set up for him to win.”
“Kidd G is the sound of the next wave of great Georgia artists who’ve combined Country & Hip Hop in their own unique way,” states Big Machine Label Group President/CEO Scott Borchetta. “Not unlike Jason Aldean or Brantley Gilbert before him, Kidd is a southern boy who will blur and ultimately stretch format lines.”
“Kidd G is an incredible artist who has galvanized music fans with his powerful songwriting and his ability to bend genres,” adds Geffen Records General Manager Lee L’Heureux “We are excited to be teaming up with Scott Borchetta and everyone at The Valory Music Co. to continue to grow Kidd G’s fanbase in the Country Music world.”
Kidd G has already achieved tremendous success with his breakthrough single “Dirt Road.” The chart-bursting track quickly landed on the Billboard Hot Country Chart as the official music video amassed five million YouTube views in little over a month and boasts 13M views to date. Kidd G’s unique strain of honest songwriting landed him on Spotify’s Country Artists To Watch in 2021 list and recently caught the attention of CMT, who hailed the song as “earwarming and undeniable.” His first release under the new arrangement follows the December launch of Teenage Dream: 1000 Miles from Georgia, a deluxe version of Kidd G’s debut EP. As recognition from TikTok to The New York Times accumulates, Kidd G’s fandom soars far beyond the immediate viral sensation.