The clip is available now
Multi-platinum-selling hitmaker and Grammy-nominated lyrical powerhouse Big Sean releases the official “It Is What It Is” video featuring Gunna off his critically acclaimed sixth studio album Better Me Than You via Def Jam Recordings.
Directed by Diego Cruz, the video for the track showcases both Sean and Gunna rapping against various urban backdrops around Los Angeles, spitting take-no-prisoners bars such as “Face all on the front page, I don’t give a f**** about no backlash / I’ve been backstabbed and laughed at / We gon’ see who gets the f*****’ last laugh.”
“It Is What It Is” is track seven on Better Me Than You, the album in which Sean takes the listener through a 21-track journey toward self-exploration, responsibility, and coming to terms with (while enjoying) the complexity and wonder of the human experience.
A seven-time BET Award-winning and Grammy-nominated superstar, Big Sean is an uncompromising force in hip-hop and culture at the top of his game. Since unleashing his 2011 platinum-certified debut album Finally Famous on Kanye West’s G.O.O.D. Music/Def Jam imprint, Sean has sold more than 50 million records and continues to elevate with no signs of slowing. A true multi-hyphenate, Sean is also gearing up to release his first book Go Higher via Simon and Schuster which serves as a spiritual guidebook for our times and outlines his five key practices for inner work and self-acceptance. His track record boasts an impressive 21 multi-platinum, platinum, and gold-certified hit singles, including collaborations with E-40, Nicki Minaj, Lil Wayne, Kanye West, 2 Chainz, and others.
