Experience will be in London this summer
Blackpink has announced the Born Pink Pop Up Experience in London from June 29th through July 1st at 1 Marylebone Road, presented by American Express. Japanese graphic artist, Verdy, serves as the artistic director for the pop-up experience. The Born Pink Pop Up Experience will give fans access to an added dimension of the group’s record breaking Born Pink World Tour with limited edition merchandise collection that will include premium tee shirts, hoodies, hats, and accessories designed by Verdy exclusively for the event.
Verdy has created the exclusive capsule collection to coincide with upcoming global activations where he creates a world that merges his distinct artistic touch with Blackpink’s trendsetting aesthetic. Verdy is a graphic artist from Osaka, Japan who currently resides in Tokyo. He is notably known for his iconic projects Girls Don’t Cry, Wasted Youth, his panda-rabbit character Vick and most recently Visty. Verdy has worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide.
The three-day event is produced by Bravado, Universal Music Group’s industry leading merchandise and brand management company. All visitors who purchase merchandise at the experience will receive a limited-edition, Verdy-designed tote bag.
American Express Cardmembers and one guest will have exclusive access to the experience one hour prior to opening. There will be two items of merchandise – a Verdy-designed black hoodie and sweatpants – that will be available exclusively for Cardmembers to purchase. Cardmembers will also have access to a dedicated checkout lane open throughout the operating hours and receive a special sticker to customize their tote bag.