“It’s My Life” has earned more than one billion views
Bon Jovi have become members of the YouTube Billion Views Club with the video for “It’s My Life.” The band captures the feat 12 years after it was uploaded to the streaming giant on June 16, 2009, and 21 years after the song and video’s debut and four after YouTube’s launch in 2005.
“I wanna thank everybody involved with the record: Luke Evan who co-produced it with us, Max Martin and Richie Sambora and myself who wrote it, the band who played their hearts out on that Crush record, and Wayne Isham who made that incredible video,” frontman Jon Bon Jovi shares in a social media video. “So thank you everybody. Hope to continue to make history together.”
The Wayne Isham directed visual shows Tommy (Will Estes) going to great lengths to get to the 2nd Street Tunnel in Los Angeles to see the Bon Jovi concert after his girlfriend Gina (Roswell’s Shiri Appleby) pleads for him to meet her there. However, he has to take out the trash first as his mother orders. The throwback clip features a nod to the future with a fake “livestream” in which Tommy sees Gina before heading out on his adventure.
The track was the debut single from the band’s seventh album, Crush, which was released in 2000 on Island Records. The song saw the band return with a more mainstream pop/rock sound after a five year break between 1995’s hard rock-based These Days.
