R&B stars continue partnership with Unblocked
Following the successful launch of the first series of the “Love You Forever” digital collection, Boyz II Men has dropped the second collection entitled “I Love You,” available now. The iconic R&B group continues to celebrate the multifaceted expressions of love with the latest series exclusively on RHTHM, Primary Wave Music’s digital collectibles platform powered by Unblocked and hosted on the Flow blockchain.
This second series delves into a more playful and intimate side of love. With a nod to their hit song “Motown Philly,” the series introduces three digital room keychains for the imaginary “Motel Philly,” symbolizing the private, shared spaces where love deepens.
To bring the digital to the physical realm, collectors of this series will receive a physical keychain matching their digital collectible. The benefits also extend to exclusive merchandise and access to a private digital community curated by Boyz II Men.
Top collectors of the “Love You Forever” collection are also eligible for VIP experiences that include a meet and greet with Boyz II Men at select headlining concerts, offering them and a guest a chance to personally connect with the group and receive signed merchandise.
The “Love You Forever” community recently experienced an exclusive Q&A on Discord with Nathan Morris, Wanya Morris, and Shawn Stockman, further fostering the artist-fan connection that this collection embodies.
Boyz II Men continues to redefine fan engagement by leveraging cutting-edge technology to offer fans the opportunity to own a piece of their legacy. The second series of the “Love You Forever” digital collection builds on the promise of reimagining fan clubs and artist relationships through blockchain technology.