Brad Paisley joins Elf on the Shelf virtual reading

Paisley will introduce a new book that’s available via Target

The home of The Elf on the Shelf, CCA and B, LLC d/b/a The Lumistella Company, is kicking off the Christmas season with a virtual event designed to bring holiday happiness to kids of all ages, as well as a merry reprieve for parents searching for a festive activity. Santa and his Scout Elves are proud to invite families to gather in the comfort of their own home and begin celebrating the holidays with “The Elf on the Shelf’s Night Before Christmas Storytime” featuring award-winning country superstar Brad Paisley.

“We are honored to bring Santa’s stories to life with Brad in an inventive way that keeps safety first this season,” notes Chanda Bell, co-CEO of The Lumistella Company and Santa’s chief storyteller. “I’ve consulted the Big Guy, and he was thrilled to have Brad’s support for the launch of ‘The Elf on the Shelf’s Night Before Christmas’ storybook (exclusively at Target).”

On Wednesday, December 2nd, “The Elf on the Shelf’s Night Before Christmas Storytime” with Brad Paisley will launch on The Elf on the Shelf’s YouTube channel. Gather your family and watch as Paisley narrates this humorous and festive tale about one Scout Elf’s Christmas Eve mission to serve up the perfect Christmas Eve, which almost ends in disaster before Santa saves the day. In addition, fans can enjoy a sing-along or two on YouTube with The Elf on the Shelf’s Night Before Christmas Song and other festive music videos, or they can immerse themselves in a silly elf-inspired talk show, Cocoa with Joe.

“Around our house, the Christmas season is full of family time and fun traditions,” Paisley, whose Scout Elves often appear on his social media channels with funny antics each Christmas season, shares. “One of my favorites is waking up every morning to discover what kind of happiness and hoopla The Elf on the Shelf Scout Elves got in to while we were asleep. Our Scout Elves, Snowflake and Pinocchio, know how to make the holidays a time of joy, celebration and craziness.”

“We are deeply committed to creating joyful family moments, which the world needs now more than ever. Celebrations across the world may look different this year, but the joy of the season as seen through the eyes of children is a reminder that our shared traditions endure,” states The Lumistella Company president, Mike Champion. “We are excited to partner with Brad Paisley this season in bringing a little holiday cheer to all.”

CCA and B, LLC d/b/a The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging immersive experiences and original entertainment-based content designed to create joyful family moments at Christmastime.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.