The digital set will be available on October 18th
Breland is poised to continue his artistic evolution and embrace a personal one with his new EP, Project 2024, on October 18th via Bad Realm Records/Atlantic Records. The hitmaker reaches a creative tipping point, building for the future while looking home for inspiration.
The six-track set finds a game changer known for feel-good fusions of country, hip-hop, gospel, and more, bringing purpose to his passion. In an age defined by agendas, Breland’s is not political – but does recognize a time of collective reflection, similar to the Civil Rights struggle that became front and center to American history in Selma, Alabama, where the artist’s family is from.
Returning to the city of his great grandmother, great-great grandmother and more, the rising star expected to find a place transformed by perseverance – to recharge his spirit after seeing the better world their struggle brought. But instead, he found a community all but forgotten.
The experience crystallized a powerful truth in Breland’s mind. His success points back to this place, to the difficult choices made by people filled with hope, who never saw the impact of what they did. Like them, he is just a link in the chain, and what he does today will set the stage for those who come next.
“Leaving Selma, I came home with a new sense of purpose…I was fired up,” Breland explains. “On this new project I wanted to honor and acknowledge those ancestors and the name that they carry because it is bigger than me. It has always been. There are so many people that fought for me to do this, and a lot of those stories have been erased. I have the opportunity to share some of those stories of the people that are still here.”
Wrapped in riveting energy, clever lyrical complexity and driving rhythm – plus Breland’s 100 percent unique vocal delivery – lead single “Icing” has already paved a path for what’s to come. An addictive introduction to Project 2024, the track is just the first taste of an EP with as much substance as it has style.
Throughout Project 2024, Breland hits that elusive target. Tracks like “What You’ve Been Through” match inspiration with dance-floor energy. “Motion” taps a melancholy dreamscape of love on its last legs, and “Run” captures the euphoric power of committing to do right. The EP-leading “Grandmaman’em” grounds its family dedication in forever-grateful beats, with Breland standing on the shoulders of giants, and with “Same Work” featuring The War And Treaty, he pulls his thread of purpose and hope through all walks of life.
Announced this week, Breland is set to perform the US National Anthem at the New York Jets vs. Minnesota Vikings game this Sunday (Oct 6th) at Tottenham Hotspur Stadium in London as part of 2024 NFL London Games.
- Grandmaman’em
- Icing
- What You’ve Been Through
- Motion
- Run
- Same Work featuring The War And Treaty
