Brian Kelley reveals limited NFT collection

Mint date for Chill Cowboy Country Club slated for June

Florida Georgia Line’s Brian Kelly and wife Brittney have unveiled details about their limited NFT collection, Chill Cowboy Country Club (CCCC), exclusively with Forbes. Uniquely blending futuristic metaverse innovation with one-of-a-kind IRL (in real life) experiences to create a NFT that is truly groundbreaking, the mint date is slated for June with more details coming soon.

Founders Brian and Brittney Kelley, alongside WHY&HOW CEO and Founder Bruce Kalmick and WHY&HOW Ventures President Bryan Bulte, are introducing the Ultimate Club for Country Music for fans, artists, and industry players. The trailblazing Chill Cowboy NFT is all about unique utilities in the digital realm and IRL, which means each NFT will unlock access to all the exclusive offerings of the CCCC.

“Our goal is to give more access and more value to the fans,” Brian Kelley told Forbes. “We love building experiences and so this is just another form of us getting to host people, connect people and do it in ways where it’s different where people can take these memories with them forever.”

“What’s really special about this is that we are the first generation to shape and create Web3 and this NFT space,” Brittney Kelley added to Forbes. “We want to build a community and bring like-minded people together both online and in real life.”

Upon minting, a Chill Cowboy NFT holder will receive at random their very own Chill Cowboy or Cowgirl. Designed by artist Benedict Aiteobhor (Invisible Friends NFT), the characters represent Country musicians both past and present, as well as the most iconic western characters to the modern-day Cowboy. The diversity of physical attributes and style, such as clothing and accessories, not only makes each stand out but some more rare in value than others. The limited collection of 5,000 NFTs will include 30 ultra-rare 1 of 1 NFTs that anyone has the chance to mint.

By owning a Chill Cowboy NFT, members are welcomed to all club benefits such as concert tickets, specialty merchandise, and two-day Chill Cowboy Fest, plus an added charity component supporting music education and scholarships. Created with the passion of building a tight-knit community that unites Country music lovers, members will also be among Founding Partners – Danielle Bradbery, Tyler Braden, BRELAND, Halle Kearns, RaeLynn, Chase Rice, Jep and Jessica Robertson (of Duck Dynasty), Liz Rose, Drake White, and many others to be announced soon – who will offer fans exclusive content, concert tickets, and more to be revealed.

“It’s a challenge,” Bryan Bulte shared with Forbes, “but I think it’s also a big opportunity. … I see a massive disruption in the music industry via NFT.”

One way to become a member of CCCC, and purchase a Chill Cowboy NFT ahead of the public mint date, is to join the club’s VIP list. Text 615-813-6552 for early access and additional information.

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Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:

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