Hybe signs MOU with Busan Metropolitan City to bring the World Expo 2030 to Busan
BTS, the newly appointed ambassadors for Busan’s World Expo 2030 bid, has announced that the group would hold the Global Busan Concert to support the nation’s bid to host the 2030 World Expo in Busan Metropolitan City.
Hybe’s Chairman Bang Si-Hyuk and CEO Park Jiwon, and Mayor of Busan Metropolitan City Park Heong-joon signed a Memorandum of Understanding (MOU) Friday morning (June 24th) at the Busan Metropolitan City Hall to promote Busan’s bid for the World Expo 2030. As part of the agreement, BTS as ambassadors will hold the Global Busan Concert in efforts to bring the World Expo 2030 to Busan.
The memorandum covers joint initiatives for Busan to succeed in its bid as the host. It includes BTS to act as the ambassadors; hold global concert in Busan, activities to appeal to the members of the Bureau International des Expositions (BIE); personally introduce the proposed site for the BIE Enquiry Missions; serve as the ambassadors at South Korea’s presentation session; be present on the election day to support the bid; provide photos and videos for the city’s digital campaigns, and; spread promotional videos via official social media channels, and more.
“Given the importance of its bid as a nation to host the World Expo 2030 in Busan, BTS and Hybe will do our best to successfully bring the World Expo to Busan,” shares Chairman Si-Hyuk. “This will be a great opportunity to contribute to further development of K-Culture as well as its local pop cultures in Busan.”
“I’d like to express my sincere appreciation to the members of BTS and Hybe for accepting to be the ambassadors of the World Expo 2030 in Busan,” adds Mayor Park. “The group’s support as ambassadors will be incredibly helpful in stepping up our efforts to bring the World Expo to Busan.”
Further details about the global concert are forthcoming.
Earlier this month, the group released Proof, a three disc anthology album that celebrates the nine years of BTS’ journey since their debut, and opens a new chapter upon their tenth year as artists. The project, available in multiple configurations, contains new tracks, members’ selections, demo versions, unreleased tracks and more.
Last week, BTS announced its members would pursue solo projects while “remaining active as a group.” On June 14th, the superstars released a new BTS Dinner Party video to celebrate their ninth anniversary when Suga commented the band was going on “hiatus,” causing a frenzy on social media and sending Hybe’s stock plummeting by $1.7 billion overnight. The next day, Big Hit Entertainment, clarified that the statement was mistranslated into English when subtitled in the video.