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Building a brand that matches your music

When it comes to music, branding is key as it represents your music at the first glance. As an artist, you’d always want a striking resemblance between your music and your brand. Though music is not particular to any age group, branding is. Fans are more concerned about the quality of your music, irrespective of your age; old or young. Your brand is people’s approach to your music and so it should match both your music and YOU, notwithstanding your age.

Your age as an artist does little or nothing at all in your music. So if you are feeling down about how young you are or how old you are, then it is just an excuse not to improve your branding. Your body size is also not a determining factor in building your brand. No matter how thin or fat you are, it doesn’t reflect your music in any way. Therefore, if you are having doubts about your music and your brand, then it is FEAR. It simply means you are afraid of showing yourself to the world. But most importantly, it’s all about branding! Get a good team to work on your branding, you are ready to go.

When it comes to branding, image is a focal point in music as it usually repels or attracts people to click and listen to your music. Your image speaks for you, be it positively or negatively. With your image, you want to be sure it portrays what exactly you stand for and represent. Check here on this site to see how visuals portray the image of this brand.

Your visuals are very important. How well you work on it and consider certain factors goes a long way. Now, what are the factors to look out for as regards your visuals? The factors are in the form of the following questions; do your visuals fit your age and aesthetic style or are they trapped by them? What message do your visuals pass? How well do your visuals fit you? Do your visuals need an upgrade? And also do your visuals resemble the sound of your music?

Leveling up your brand is significant, as it is a big confidence booster. News of quality music and good branding travels fast which in turn creates more buzz and popularity. The question now should be how exactly do I level up my branding as an artist? You can do so with these tips.

How to Create a Brand that Suits You and Your Music
  • Create an Instagram Board or Pinterest: As an artist, you can take time out to make a Pinterest or Instagram board. You can begin by taking notes of artists that use the style you like and what you plan to do differently from theirs. Collecting accessories and images from different sources should also be added to the list.
  • Embrace Your Persona: Every artist wants to have a proper brand that looks like their music. This is only possible when you pay attention to your personality. To get what works for you, you can check out artists that you like and see how they dress and how they are styled. Use their concepts and ideas to build yours, paying attention to who the character you want to be and what role you plan to play. Have a persona of your own and grow into it.
  • Work with a Young and Trendy Stylist or Designer: As I’ve mentioned earlier, your brand is key to your career as an artist. Focus on your music as well as focus on your brand. Another way this is possible is by working heavily on your fashion sense. Make sure to hire a stylist that is always in the know when it comes to the latest fashion. Take pictures of your outfit and overall attire before going on stage. How people see you is based on your persona. Get it right! You have this under your control.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.