Cage the Elephant, Sublime to headline SEMA Fest 2024

SEMA Fest returns to Las Vegas on November 8th

The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, the major trade-only automotive aftermarket event held annually in Las Vegas, has announced the return of SEMA Fest for Friday, November 8th. For its second turn, the event returns as a one-day experience merging the show’s high-energy automotive atmosphere with musical headliners Cage The Elephant and Sublime, with Fitz And The Tantrums and Petey. Tickets go on sale this Friday, July 19th at 10 am PT.

To build on the strong interest in the SEMA Show Friday Enthusiast Experience, SEMA Fest will take place at a new location on the Las Vegas Convention Center grounds. SEMA Fest attendees can experience activations for the SEMA Show during the day, followed by music programming in the evening.

The SEMA Show was the number one convention in Las Vegas in 2023, according to the Las Vegas Convention and Visitors Authority’s research center, welcoming 160,000 attendees and occupying more than 2.5 million gross square feet of indoor exhibit space. SEMA looks to build on that momentum in 2024.

“The SEMA Show experience is always evolving to meet the needs of our constantly changing marketplace,” states SEMA President and CEO Mike Spagnola. “SEMA Fest and the Friday Enthusiast Experience are the next steps in that evolution, serving our industry by creating opportunities to expand business-to-consumer connections.”

SEMA Fest serves as a natural evolution of the passion for all things automotive exemplified at the SEMA Show, which will take place November 5-8, at the Las Vegas Convention Center. The Association started highlighting the passion of the industry and sharing it with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, and then once more in 2021 with the SEMA Show Friday Enthusiast Experience. In 2023 SEMA introduced SEMA Fest, a new event that celebrated the relationship between motorsports, music, and car culture.

Now, it’s evolving again with a format that combines the musical elements of SEMA Fest with the automotive attractions from the SEMA Show to create a bucket list experience for car enthusiasts and music lovers all in one place.

The first SEMA Fest in 2023 featured performances from a range of today’s top and emerging artists including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Ludacris, Walk The Moon, The Struts and more. The event offered nonstop entertainment with unforgettable motorsports demonstrations, and a marketplace, and attendees can expect the same caliber of talent for the 2024 edition of SEMA Fest.

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Buddy Iahn
Buddy Iahn