“Bam Bam” marks the first of four live performance videos
Camila Cabello has teamed with Vevo to release a series of four exclusive live performance videos from her Familia album. “Bam Bam” is now available as part of Vevo Official Live Performance content.
The videos are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
“Having the ability to build this futuristic world with an artist of Camila’s caliber was such a privilege,” says JP Evangelista, Vevo’s SVP of Content, Programming & Marketing, “With a series that so heavily relies on teamwork, Camila was a dream collaborator with a clear creative vision. The final product was better than we ever could have imagined, and we’re beyond proud to present this series to her fans.”
Cabello worked closely with Vevo’s team to create a custom set focused on joy, movement and freedom. “Bam Bam” starts with the Latin pop star in the middle of a valley, surrounded by rolling hills backed by a clear blue sky. Clad in all white, she makes her way through the oasis, connecting with her similarly dressed backing dancers over to a round stage. The stage lays in the middle of the pasture, lit overhead by a large levitating light source, and taken over by nature in a surreal yet undone fashion. Branches, leaves and bushes have crawled through this surreal world and blended into beautiful oneness.