Carrie Underwood, Blake Shelton among Hometown Rising 2020 lineup

Music & bourbon festival takes place Sept 12-13th in Louisville, KY

Following last year’s sold out debut, Hometown Rising Country Music & Bourbon Festival, produced by premier independent festival producer Danny Wimmer Presents, returns to Louisville, KY on Saturday, September 12th and Sunday, September 13th at Highland Festival Grounds at KY Expo Center.

Carrie Underwood, Blake Shelton, Dierks Bentley and Old Dominion lead Hometown Rising’s music lineup with additional appearances from Jon Pardi, Chris Janson, Billy Ray Cyrus, Clint Black, CAM and many more artists across the festival’s three stages. The two-day festival also features exclusive bourbon tastings and workshops, line-dancing, art activations, speakeasies and more.

Saturday features Blake Shelton, Old Dominion, Jon Pardi, Clint Black, Russell Dickerson, Riley Green, Jessie James Decker, Shenandoah, Caylee Hammack, Jon Langston, Aubrie Sellers, Noah Schnacky, The Josephines, Ross Ellis, Emily Ann Roberts, Stephanie Quayle, Lakeview, and Kaitlyn Kohler.

The Sunday lineup includes Carrie Underwood, Dierks Bentley, Chris Janson, Billy Ray Cyrus, Mitchell Tenpenny, CAM, Matt Stell, Blanco Brown, Kassi Ashton, King Calaway, Tennessee Jet, Lainey Wilson, Adam Doleac, Chris Bandi, Sean Stemaly, Tyler Booth, Madison Kozak, and Alex Hall.

“Always love coming to play Louisville because you love your country music and having a good time. Look forward to seeing y’all in September at Hometown Rising!” says Blake Shelton.

New this year, Hometown Rising will be introducing sections within the site for fans to determine where they want to experience the event. Festival goers can choose between several different ticketing options.

Top Shelf VIP Passes include access to the limited capacity Top Shelf Hang area which features a tiered shaded deck with a view of both the Oak and Barrel stages, all-inclusive premium drinks, an air-conditioned lounge with live audio/video of the Oak and Barrel stages, a shaded area with a dedicated bar and comfortable furniture, access to the VIP front-of-stage viewing area in front of the Oak and Barrel stages, a dedicated Top Shelf entrance lane inside the festival grounds, complimentary hors d’oeuvres during lunch and dinner hours, dedicated air-conditioned, flushable restrooms, complimentary lockers with cell-phone chargers, complimentary Wi-Fi access, dedicated merch stand, concierge staff, a commemorative laminate and access to all other festival areas, including VIP, The Rodeo, The Ranch and The Range Festival Grounds.

VIP Passes include access to the VIP Hang Area featuring a front-of-stage viewing area of the Oak and Barrel stages, a shaded hang area with dedicated bars, comfortable furniture and live audio/video streams of the Oak and Barrel stages, air-conditioned, flushable restrooms, premium, dedicated food offerings (for additional purchase), a merchandise stand for shorter shopping lines, dedicated entrance lanes into the festival, designated chair zones in the VIP Hang Area and a commemorative laminate. VIP’s also have access to The Rodeo, The Ranch and The Range Festival Grounds.

The Rodeo General Admission Passes offer the perfect vantage point to both the Oak and Barrel Main Stages. The Rodeo is located directly behind the VIP pit and is standing room only (chairs not allowed). The Rodeo pass purchasers also have access to The Ranch and The Range Festival Grounds.

The Ranch General Admission Passes offer access to the area directly behind The Rodeo which includes designated chair zones as well as standing room. The Ranch pass purchasers also have access to The Range Festival Grounds.

The Range Festival Grounds General Admission Passes provide a super affordable option (with single day passes only $35 and weekend $59) to experience the festival’s amazing activations and sponsors, line dance in the Big Bourbon Bar and more. Designated chair zones are also available in The Range Festival Grounds.

Hometown Rising single day, weekend and camping passes go on sale Friday, February 21st at 10 am EST. Pass prices for Hometown Rising start at $35 and run run through $699 each.

Hometown Rising will be followed by two consecutive weekends of festivals including Louder Than Life (September 18-20th) and Bourbon & Beyond (September 25-27th). With three back-to-back festival weekends in Louisville, Danny Wimmer Presents wants to ensure that all fans have the chance to enjoy multiple events with an affordable and convenient ticketing option with the Louisville Trifesta Presented by Budweiser, which will go on sale in March.

As part of the Louisville Trifesta series, Danny Wimmer Presents is thrilled to announce a partnership with the Kentucky Department of Agriculture to pay tribute to the Kentucky farmer. “It all begins with the farmer,” explains Danny Wimmer, DWP founder and festival producer. “Our festivals feature the end products, bourbon and food, and I am excited to use our events as a platform to celebrate and recognize the farming community.”

“The Kentucky Department of Agriculture is thrilled to collaborate with Danny Wimmer Presents in 2020,” Kentucky Commissioner of Agriculture Dr. Ryan Quarles shares. “I hope people across the nation will see this as an opportunity to honor all of the hardworking American farm families who produce food, beverages, and fiber for our nation and our world.”

Hometown Rising, the only country music and bourbon festival, is proud to be partnered with local bourbon brands, curated by bourbon expert Fred Minnick, including: 1792, Angel’s Envy, Bardstown Bourbon Company, Barrell Bourbon, Boone’s Bourbon, Buffalo Trace, Bulleit Bourbon, Coopers’ Craft, Elijah Craig, Evan Williams, Four Roses Bourbon, Jim Beam, Kentucky Peerless, Larceny, Maker’s Mark, Michter’s, Old Forester, Rebel Yell, Resilient Bourbon, Stonehammer, Wild Turkey, Wilderness Trail, Woodford Reserve, Yellowstone Bourbon and more to be announced.

As part of Danny Wimmer Presents’ innovative partnership and Kroger’s commitment to Zero Hunger | Zero Waste, 25 cents from every pass sold will be donated directly to Dare to Care Food Bank. Dare to Care Food Bank works to ensure that no one in the community lacks enough food to live an active, healthy lifestyle.

Hometown Rising is proud to be partnered with: Budweiser, Monster Energy, Kroger, Pegasus Distillery Experiences, Jack Daniel’s, Louisville Metro, Louisville Tourism, Kentucky Venues, Kentucky Department of Agriculture, Kentucky Proud, Louisville Marriott Downtown, Tito’s Handmade Vodka, 291 Colorado Whiskey, Monaco Cocktail, Old Elk Whiskey, The Music Experience, Republic Bank, Diamond Resorts, Demon’s Behind Me, Festival Memories, Eagles Nest Outfitters, Take Me Home and Fxck Cancer.

Louisville Marriott Downtown is the official host hotel of Louisville Trifesta Presented by Budweiser. As part of that partnership, fans will be able to purchase a limited number of VIP hotel packages at a special rate at hometownrising.com. Additionally, a portion of the room revenue will be donated to the Dare to Care Food Bank.

The Highland Festival Grounds at KY Expo Center are located at 937 Phillips Lane in Louisville, Kentucky.

Hometown Rising is produced by Los Angeles and Louisville-based Danny Wimmer Presents, one of the largest independent producers of destination festivals in America. DWP events include Aftershock Festival, Bourbon & Beyond, Epicenter Festival, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.