Carrie Underwood makes history at country radio as her new single, “Smoke Break,” earns the highest one-week add total in the history of trade publication Country Aircheck, with 145 Mediabase adds and 159 total Billboard and Country Aircheck reporting stations on board for the song’s official airplay impact date.
Produced by Jay Joyce and written by Underwood, Hillary Lindsey, and Chris DeStefano, “Smoke Break” was digitally delivered to country radio this past Thursday, August 20th.
Monday night (August 24th), Entertainment Tonight (ET) and ET Online debuted the music video for “Smoke Break,” directed by Randee St. Nicholas, who helmed Underwood’s award-winning video for “Blown Away.” The video is available for a 24 hour exclusive on ET Online.
“Hardworking during the front-end of the video and having our break, our ‘Smoke Break,’ at the end of the video.”
“For the storyline, I really just wanted it to be mainly about strong women — strong beautiful women who are doing everything that the boys do,” Underwood tells ET. “And at the end, we all get together and have our break. Hardworking during the front-end of the video and having our break, our ‘Smoke Break,’ at the end of the video.”
Over the weekend, Underwood teased the new video with a trailer. “Smoke Break” is the first single from Underwood’s fifth album, Storyteller, set for release on October 23rd via Sony Music Nashville.
“I always look for directions for an album to go in — not that every single song has to fit into one single category, but some new feel, some new look, some new sound,” Underwood states of Storyteller. “I want to grow as an artist and I just want every album to have its own feeling and then it all feels different and it all works together when I’m on tour.
“So with this one, with Storyteller, things ended up being more twangy but kinda this cool, edgy twang, like a rock twang,” she added. “It just ended up being a new thing for me, which I’m really excited about.”