The 12 musicians will pursue their journey toward stardom in the new CBS music competition series
The Road has announced the 12 emerging musicians competing on the new CBS music competition series. The docu-follow format trailing the up-and-coming musicians as they navigate the gritty and unforgiving life of a touring musician is set to premiere fall 2025 airing Sundays from 9-10 pm ET/PT on the CBS Television Network and available to stream live and on-demand on Paramount+.
The contestants are Adam Sanders of Lake City, FL; Billie Jo Jones of Emory, Texas; Blaine Bailey of Tahlequah, Oklahoma; Briana Adams of Winchester, Texas; Britnee Kellogg of Anthem, Arizona; Cassidy Daniels of Marion, North Carolina; Channing Wilson of Lafayette, Georgia; Cody Hibbard of Adair, Oklahoma; Forrest McCurren of Jefferson City, Missouri; Jenny Tolman of Nashville; Jon Wood of Wake Forest, North Carolina; and Olivia Harms of Canby, Oregon.
These 12 talented artists on the verge of stardom will compete as opening acts for Grammy Award winner Keith Urban at music venues across America, providing a high-stakes platform to document their musical journey and seize the grand prize. Throughout the season, Keith is joined by executive producers Blake Shelton and Taylor Sheridan, “Tour Manager” Gretchen Wilson and other country music stars to be announced, who, along with the live venue audience, will determine who advances to the next city. Only one of these talented triple threats – singers, songwriters and instrumentalists – will walk away with the grand prize to be announced.
The Road is produced by MTV Entertainment Studios, Taylor Sheridan (Bosque Ranch Productions), Blake Shelton (Lucky Horseshoe Productions), David Glasser (101 Studios), Lee Metzger (Lucky Horseshoe Productions) and Keith Urban.
