Cheez-It teams with Pandora for first-ever sonically-aged snack using hip hop

Limited edition Cheez-It x Pandora Aged by Audio crackers available later this month

It’s no secret Cheez-It will go to absurd lengths to bring the world new ways to enjoy its snacks made with 100% real cheese. So, when the brand came across an obscure Swiss study that found aging cheese to hip hop music could strengthen the taste and smell, Cheez-It couldn’t help but put its own spin on the findings with the release of new, limited edition Cheez-It x Pandora Aged by Audio crackers.

The study suggests that the tempo and sonic frequency of certain hip hop songs could take the classic, absurdly satisfying flavor of your favorite crunchy snack made with 100% real cheese to the next level. Cheez-It enlisted the help of the music and sonic experts at Pandora to find hip hop songs with similar attributes to those from the study and create the first-ever sonically-aged snack made with 100% real cheese – aged to music by iconic hip hop artists. The limited edition crackers combine the world’s love of hip hop, the brand’s dedication to producing the world’s best-tasting cheese snacks and Pandora’s musical expertise to create a truly exclusive, one-of-a-kind snacking experience.

“After six months in the making, we’re thrilled to finally share this absurdly delicious collaboration with our fans,” states Erin Storm, senior marketing director of Cheez-It. “Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings.”

Even cheddar? Cheez-It is releasing a limited run of exclusive Cheez-It x Pandora Aged by Audio boxes on CheezItHQ.com on May 26th at noon ET. Fans can also access the Aged by Audio mixtape, which was curated by the music and sonic experts at Pandora to have an effect on the flavor intensity of the cheese using the unique vibrations of hip hop music while it aged for six and a half months in a secure location. The mixtape will be available on May 26th via a link to Pandora on CheezItHQ.com, or directly on the Pandora app and Pandora.com. Flavor fans will have a chance to taste test the research for themselves and see if they would have picked the same hip hop hits to age the Cheez-It cheese we all know and love.

Cheez-It has enlisted the help of SiriusXM host and Cheez-It lover Sway Calloway to introduce the product. Starting May 26th, Cheez-It is collaborating with Sway to release his exclusive new YouTube series, Living Legendz. The new series features interviews with hip hop icons who’ve changed the industry, providing their thoughts on how hip hop music has impacted the world – not just our cheese.

“This collaboration is the perfect mix of my favorite things: hip-hop music, wild innovation and Cheez-It,” states Calloway. “Hip-hop has influenced many lives, so I’m looking forward to seeing if fans can taste the effect of the most beloved genre of music in the world on these crackers.”

For the ultimate tasting experience, Cheez-It is offering a free 90-day Pandora Premium trial offer to eligible customers with the purchase of the limited edition Cheez-It x Pandora Aged by Audio product. Plus, super-snackers can earn free shipping by adding optional Cheez-It branded swag – from headphones to new bucket hats to crewneck sweatshirts and t-shirts.

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Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com

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