Chris Young will exclusively release a deluxe version of his new album, Losing Sleep, which features the bonus track “Encore,” at all Cracker Barrel stores nationwide and online at shop.crackerbarrel.com on October 20th. Through this partnership, Young joins the ranks of iconic and up and coming artists that have become a part of Cracker Barrel’s Spotlight Music Program over the years.
“Cracker Barrel understands that music is a powerful way to connect with people and so working with them was a natural fit for me,” said Young. “I’m excited about this exclusive album, the video series, and the partnership.”
Losing Sleep is Young’s third studio album in less than two years and the first project where he has co-written every song. Young collaborated with a number of top songwriters for this album, including high-profile names Liz Rose and Jon Randall, while continuing to work with a core group of tunesmiths including Josh Hoge and Chris’s co-producer, Corey Crowder. “Encore,” the aptly titled exclusive track available only at Cracker Barrel, was co-written with Josh Hoge and Lindsay Rimes and takes fans on an exciting journey of falling in love.
Young, who is classically trained in multiple genres and has a love for all styles of music, steps outside the box for Losing Sleep, as each song has a unique vibe, while maintaining his unmistakable country sound.
“Our Spotlight Music Program provides us an avenue to connect with our guests in a very unique way – through music and entertainment,” states Cracker Barrel Senior Marketing Manager Julie Ulmer. “We look for partnerships that enable us to provide our guests something that they can’t find elsewhere, whether that’s exclusive access to artists or their music. Our project with Chris Young allows us to release not only an exclusive version of his new album that fans can only get from Cracker Barrel, but the ability to bring to life a docu-series that gives people a unique, one-of-kind look into his life on the road and the music he’s creating. We’ve followed Chris’ career for many years and are thrilled to work together on the release of Losing Sleep.”
In addition to the album, Young has teamed up with Cracker Barrel Old Country Store to produce a five-part docu-series, Chris Young Losing Sleep Cracker Barrel Series, which is the first of its kind for the brand. The five-part docu-series features weekly episodes taking fans on a behind-the-scenes journey as Young writes, records and performs his songs, and touches on how Cracker Barrel has continued to be his home-away-from-home along the journey. Fans can watch the series, which debuts September 28th and runs weekly through November 2nd, on Cracker Barrel’s YouTube channel.
Cracker Barrel has released albums with a wide variety of artists, some of which have debuted in top spots on a range of Billboard charts. Recent Cracker Barrel Spotlight Music partners show the diverse range of genres and artists that partner with the brand, including Lady Antebellum, Anthony Hamilton, NEEDTOBREATHE, MercyMe and Reba McEntire. In February, Cracker Barrel’s partnership with a cappella group Pentatonix and singer-songwriter legend Dolly Parton won the artists a Grammy Award for “Best Country Duo/Group Performance” for their unique remix of Parton’s 1970s hit “Jolene.”
- Losing Sleep
- Hangin’ On
- Radio And The Rain
- Where I Go When I Drink
- She’s Got A Way
- Leave Me Wanting More
- Trouble Looking
- Woke Up Like This
- Blacked Out
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.