First collab features special edition Hutton bag
Coach introduces the Coach x Jennifer Lopez Hutton bag as part of the global superstar’s first collaboration with the house. Designed with Creative Director Stuart Vevers and inspired by the values of authenticity and inclusivity that Coach and Lopez share, the bag reimagines the house’s modern-day icon with Lopez’s singular approach to style.
Crafted in refined calf leather and genuine snakeskin, the Coach x Jennifer Lopez Hutton bag is finished with a special hangtag and storypatch featuring the star’s signature. Designed by a multi-hyphenate with multi-hyphenate lives in mind, the timeless, versatile bag is made for living on-the-go.
To launch the collaboration, Coach releases a series of social-first film vignettes and accompanying images that feature Lopez as the producer, the dancer, and the recording artist –– spotlighting the multi-hyphenate she is, as well as the versatility of the bag’s design.
“It was really fun to create something unique and special with Jennifer,” states Vevers. “She brings her passion and style to everything she does and her approach to this design felt personal and authentic.”
“Designing my first bag with Coach was a great experience,” shares Lopez. “I really wanted the Coach x Jennifer Lopez Hutton to feel like me. The colorblock leather and polished hardware details are really my style. It’s a bag that makes me look pulled together and ready for anything, and I can’t wait to share it with everyone.”
The news comes as Lopez releases two new singles with Maluma. “Pa’ Ti” and “Lonely” have amassed an impressive 18.5 million views on YouTube in just one week since release.
It was also announced that J Lo will be honored with The People’s Icon Award at the 2020 E! People’s Choice Awards airing live from the Barker Hangar in Santa Monica, CA on Sunday, November 15th from 9-11 pm ET/PT.
Introducing singer, actor, dancer @jlo’s 1st design collaboration with us—a limited-edition Hutton bag that’s as versatile as she is. From the recording booth to the movie set to the dance studio, this bag keeps up w/ Jennifer—and you. #CoachxJLo https://t.co/kVZzOv2En2 #CoachNY pic.twitter.com/6XK3EwdXs0
— Coach (@Coach) October 1, 2020