Anthem is a stunning collaboration between three female artists
The Coca-Cola Company and Universal Music Group (UMG) have announced the unveiling of the beverage brand’s official FIFA World Cup 2022 campaign anthem that brings a new multicultural reimagining of Queen’s iconic track, “A Kind of Magic” available on Coke Studio.
“A Kind of Magic (Coke Studio Mix for the FIFA World Cup 2022)” – released as part of Coca-Cola’s Believing is Magic campaign – is a powerful rework of the 1986 hit, a charismatic collaboration between Egyptian neo-soul and rap sensation, Felukah, soulful Saudi Arabian singer-songwriter, Tamtam, and Mexican Latin Grammy Award nominee, Danna Paola.
The track will be accompanied by a vibrant and dynamic performance video that brings the energy and ideology of the track to life. Filmed in Mexico City, the video encapsulates the excitement for one of the biggest sporting events on the planet, fusing a flavor of Latin and Arabic culture with the impassioned world of the FIFA World Cup.
“We’re thrilled to have teamed up with Tamtam, Felukah, and Danna Paola, to create a unique version of Queen’s ‘A Kind of Magic,'” shares Joshua Burke, Sr. Director of Global Music & Culture Marketing at The Coca-Cola Company. “This reimagined track showcases the unique styles of these talented artists while embracing the world-renowned classic.”
The official track ties back into The Conductor film, which launched earlier this year in collaboration with UMG’s global brand partnerships division, UMGB (Universal Music Group for Brands). The film paid homage to “A Kind of Magic” by bringing together seven artists from across the globe to put their own spin on the legendary track. The artists included Ari Lennox, Griff, Ekin Beril, Mariah Angeliq, Tems, Tesher and TRI.BE – a true creative expression of Real Magic – Coca-Cola’s global brand philosophy.
“A Kind of Magic (Coke Studio Mix for the FIFA World Cup 2022)” and the accompanying music video will launch worldwide on October 21st ahead of the FIFA World Cup Qatar 2022, which kicks off in Qatar on November 20th. The track will be available on all digital streaming platforms and the video will be accessible via Coke Studio.
In addition to this musical track, Coca-Cola is bringing their Believing is Magic campaign to life through various elements, including digital films, packaging, Fan Zone and Panini, which embody the passion of football fans around the world.
