The rapper signs with Epic Records
Hip-hop superstar Coi Leray formally announces her new partnership with Epic Records with the release of her new EP, What Happened to Forever, available now. The five-track EP, marks Leray’s first new project since May 2024’s Lemon Cars.
“A lot of people don’t understand that us artists go through real situations in life. I’m still healing right? So it’s something I don’t want to speak about, but I guess I can say I let the music speak for me,” says Coi, whose new project is inspired by true events. “Best way I can vent is through the music.”
Over the course of her five new tracks, this vulnerability is exemplified by tracks like “Keep It” and “I Hate Your Friends,” where Coi finds herself almost pleading with her listeners to help her make sense of a confounding personal situation, baring her innermost thoughts for an emotional exorcism. Since her debut in 2018, Coi has been unafraid to explore the many facets of her humanity, even as a consistent source of pop hits, and What Happened to Forever epitomizes this notion.
Coi’s new deal with Epic comes at a time when the New Jersey native appears poised to catapult into another level of superstardom. She has skipped no steps along her journey, parlaying resounding mixtape success into two successful album campaigns, Trendsetter and Coi, that produced multiple gold and platinum hits, including the smash hit, “Players,” in 2022. As she begins a new chapter, Coi speaks about the shared vision between her and Epic that will serve as a new foundation for her career.
“Epic is one of those labels who understands me as an artist and as a person, and I’m super appreciative of that,” Coi says. “They support me rather than try to tell me what to do, and that’s all an artist can ask for when it comes to signing with a major label.”
When opportunity meets preparation, beautiful things are possible.
