The digital event event will include music from the new album and exclusive behind-the-music commentary from the band
iHeartMedia has announced “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure,” the first-ever concert tycoon experience coming to State Farm Park in iHeartLand in Fortnite on October 24th. Fans can immerse themselves in this exclusive album release event featuring music and newly released commentary behind the music from Coldplay’s hit new album, Moon Music, in this first-of-its-kind gamified music adventure.
This first-ever concert tycoon experience is only available in State Farm Park in iHeartLand and is unique because the entire game is the concert, and the entire concert is the game. This music experience will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Music album. Players start by building their rocket launch pad and rocket and eventually blasting off toward the moon. Players unlock new areas in reactive environments tied to the music on their intergalactic journey, eventually landing back on Earth. While playing the game, fans can hear new music from Coldplay’s Moon Music album and in-depth exclusive behind-the-music commentary from Coldplay.
The “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure” experience will take place in State Farm Park, in the heart of iHeartLand, a premiere entertainment venue in Fortnite Creative since 2022 that has hosted over 50 music and podcast events.
iHeartLand has been rebuilt in Unreal Editor for Fortnite (UEFN), bringing a level of visual fidelity to the premiere entertainment and gaming space in Fortnite Creative. State Farm Park in iHeartLand now has an added level of engagement by adding Simulator and Tycoon games, two of the most popular gameplay formats in Fortnite Creative. Jake From State Farm is pivotal in guiding players to the games when they enter iHeartLand.
