Fan response propels song to No. 7 on the All-Genre iTunes Chart
This week, GRAMMY-nominated multi-platinum superstar Cole Swindell partnered with YouTube and CMT for the video premiere of his fan-propelled smash hit “Single Saturday Night.” YouTube and CMT premiered the video on Thursday (June 25th). The video for “Single Saturday Night” was directed by Michael Monaco and Eder Acevedo.
“I have loved this song since the first listen and wanted to create a video that was just as special!” states Swindell. “We had to get really creative shooting because we were still in quarantine, and it ended being one of the most fun videos I’ve ever done. Because of having that extra time I was able to be really involved in the creative and editing process and this video is a snapshot of my quarantine of trying to tune out all of the bad news and dreaming of being back out on the road at live shows with my band and fans.”
The Georgia native released “Single Saturday Night” for his fans last month to give them new music after he had to pause his headlining Down To Earth Tour and come off the road amidst the current COVID-19 crisis. The fans, led by his core Down Home Crew, single-handedly propelled “Single Saturday Night” to No. 7 on the all-genre iTunes chart during its week of release, even without country radio airplay. The groundswell of support to the song was so overwhelming, enormous and positive, the song will officially go for adds at country radio on Monday, June 29th.
“Single Saturday Night” debuted on the Spotify US Viral 50 chart this week and as the only country song on the list. Pandora reports that “Single Saturday Night” has been the No. 1 Top Thumbed Song on its New Country Station for four consecutive weeks.
“Single Saturday Night” reached a consumption of over 11k this week alone with over 1.3 million on-demand streams and over 43k overall track equivalents. “Single Saturday Night,” which ABC News calls “uptempo and summer-ready,” is currently available across all digital platforms and streaming services and has been applauded by not only fans but media as well.
Swindell will be part of the upcoming CMA Summer Stay-Cay presented by Budweiser Nitro Gold, a brand new, multi-hour live stream variety event of more than 50 country artists coming together (while safely apart) for a CMA Fest-inspired fun and collaborative summertime celebration on Wednesday, July 1st starting at 6 pm ET on CMA’s YouTube channel and Facebook page.
“Single Saturday Night,” written by Ashley Gorley, Michael Hardy and Mark Holman, is the follow-up to his No. 1 single “Love You Too Late” and is the hitmaker’s 11th career single.
Swindell has rescheduled the remaining dates of his headlining Down To Earth Tour. The tour is scheduled to kick back off October 1st in his home state for a show in Macon, Georgia at the Macon Centreplex Auditorium. Joining Swindell on his Down To Earth Tour are special guests HARDY and Trea Landon, and Jon Langston now joins for the final three shows.
His tour dates with Thomas Rhett’s Center Point Road Tour are rescheduled for summer 2021.