Cracker Barrel announces Countdown to Christmas with country artists

The campaign features 25 days of holiday surprises and offers

Cracker Barrel Old Country Store has announced its holiday campaign Countdown to Christmas, which calls on some of the brand’s music partners to spread the spirit of the season. The program will feature 25 days of holiday- and music-themed surprises and exciting offers, and will kick off on December 1st. Participating artists include Martina McBride, Brett Young, Josh Turner and Dailey & Vincent.

The Countdown will begin with an exclusive video release from Martina McBride covering a holiday classic, which can be viewed on Cracker Barrel’s social platforms and YouTube Channel. Over the remaining days, Cracker Barrel fans and guests can watch exclusive videos from Brett Young, whose sophomore album Ticket to L.A. releases December 7th, and Josh Turner, who recently released his No. 1-debuting album I Serve A Savior. In addition, Dailey & Vincent, who recently released their first-ever holiday album Dailey & Vincent: The Sounds of Christmas, will bring holiday cheer to the U.S. Military in a special way.

“My new album comes out this December, so I’m excited to be teaming up with Cracker Barrel this holiday season to bring special new content to fans,” says Young.

“I’m honored to join Cracker Barrel this season for their Countdown to Christmas campaign. I’ve had a long history with Cracker Barrel both professionally and personally,” shares Turner. “I always enjoy working with them and when I’m on the road, I always enjoy stopping in for one of my favorite meals… country fried steak!”

Throughout the month of December, Countdown to Christmas will also include several promotions, including buy one get one Christmas ornaments, and a discount on Cracker Barrel’s iconic rocking chairs. Fans can visit to see those offers.

“We feel humbly blessed and thankful to partner with Cracker Barrel for the Countdown to Christmas and are honored to bring some Christmas spirit to our men and women in uniform – those who protect our beloved America here, at home and abroad,” recalls Dailey & Vincent.

“Through programs like Countdown to Christmas, music allows us to authentically and emotionally connect with our guests,” states Cracker Barrel Senior Marketing Manager Julie Ulmer. “The artists we’re partnering with already have a genuine connection to our brand, care about time spent with family and enjoy giving back.”

As part of Countdown to Christmas, Cracker Barrel launched the “Joy of Christmas” contest alongside Martina McBride earlier this month, where five deserving families were chosen for a whirlwind weekend getaway in Nashville inclusive of attending her concert on November 30th, meeting McBride backstage, roundtrip airfare, a two-night hotel stay, $1,000 gift card, and admittance to a Cracker Barrel-catered event.

Cracker Barrel has partnered with a variety of music artists on several projects, including album releases – some of which have debuted in top Billboard chart spots – and retail product lines. Cracker Barrel partners show the diverse range of genres and artists that identify with the brand, including Anthony Hamilton, MercyMe, Carrie Underwood, Josh Turner, NEEDTOBREATHE, Kelly Clarkson and Scotty McCreery.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.