Cumulus, DCP announce new partnership

Cumulus Media Networks, with more than 5,500 affiliate radio stations reaching 129 million listeners, and Dick Clark Productions will join forces to create radio, digital and social content opportunities around the American Music Awards and the Billboard Music Awards.

“Our partnership with Dick Clark Productions enables Cumulus to provide listeners and advertisers with unprecedented access to two top awards shows of the year with the American Music Awards and the Billboard Music Awards,” states John Dickey, Executive Vice President and Co-Chief Operating Officer of Cumulus Media Networks. “We strive to find new and exclusive opportunities to deliver relevant and cutting edge content to engage fans through all of our affiliates platforms and programming.”

“By partnering with Cumulus, we hope to increase awareness and fan engagement of the upcoming American Music Awards and Billboard Music Awards through an incredible slate of content and unique affiliate opportunities,” says Mike Mahan, President of DC Media.

Radio coverage of the 2013 American Music Awards will feature six hours of original programming, including a two-hour red carpet radio show in advance of the awards that will be customized to all major radio formats. Cumulus will have prime positioning and unprecedented access to talent, offering an unparalleled and unique experience for millions and millions of listeners.

“We strive to find new and exclusive opportunities to deliver relevant and cutting edge content to engage fans through all of our affiliates platforms and programming.”

Additional coverage of the event will be available across the stations’ websites and their owned-and-operated social media profiles.

The American Music Awards will be broadcast live from the Nokia Theatre L.A. Live on November 24th from 8- 11 pm ET/PT on ABC.

A similar radio and multi-platform content partnership is in development for the Billboard Music Awards in 2014. Details will be announced in the coming months.

Author: Rob Perez

Rob Perez is a freelance writer who has been with The Music Universe early on. As a Correspondent for The Music Universe, you will find him writing reviews and live tweeting awards shows.

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