Vevo, the world’s leading all-premium music video and entertainment platform, has announced that following the music icon’s passing, David Bowie’s catalog drew 51 million views on January 11th, the most views for any artist in one day in Vevo history. The previous record holder for same day views was Adele, whose catalog garnered 36 million views when “Hello” premiered on October 23, 2015.
Vevo has over 60 videos spanning multiple decades of David Bowie’s career with early hits including “Space Oddity” and “The Jean Genie,” all the way to his most recent releases “Lazarus” and “Blackstar.” Bowie’s catalog saw a 5198% increase in views on January 11th over the average of the prior seven days, with “Lazarus” being the most-watched video with 11.1 million views.
Fans can visit the Vevo blog for a special tribute to David Bowie written by UK music journalist, Pete Paphides.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.