David Guetta headlining first-ever Roblox DJ party

Roblox developer Wonder Works Studio builds intergalactic club venue to bring dance culture to the metaverse

Roblox is kicking off the new year with the first DJ set performed by an avatar of international star David Guetta. Created in partnership with Roblox developer Wonder Works Studio and Warner Music Group (WMG), the DJ set will premiere this Friday, February 4th and continue throughout the weekend in an interactive universe powered by the latest Roblox technology and visual enhancements. The pre-show experience is open now via Roblox.

Fresh off recent wins including DJ Mag’s Top DJ of 2021 and Best Electronic Artist at the MTV Europe Music Awards, as well as a Grammy and three Brit award nominations, Guetta will perform as his avatar self in an intergalactic themed set, where attendees can navigate the show through an asteroid-traversing obstacle course. Decked out with crystals, neon lights, lazers, holograms, and thumping speakers, the ethereal virtual universe brings fans together through DJ and dance battles, a secret puzzle used to unlock special abilities and archives, virtual merchandise (“verch”) for purchase and as prizes, Q&As with the star, and a 45-minute music set for the Roblox community.

“Working on this concert has allowed me to bring an amazing new creation to life with design and production to suit the virtual world,” says Guetta. “We’ve built something that will play host to one of the most unique shows I’ve ever done and I can’t wait for everyone to experience it with me.”

WMG identified the value of this new way to connect artists with their audience and, over the past year, have brought stars including Ava Max, Why Don’t We, Royal Blood and Twenty One Pilots to Roblox, engaging millions of fans from over 180 countries across the globe via weekend-long virtual events. Through virtual concerts with avatars likened to the artists, the entertainment powerhouse WMG is a testament to monetizing music through immersive experiences and bringing people together through music and technology.

Performances begin this Friday, February 4th at 4 pm PT, 12 am GMT, 1 am CET Paris and 9 am JST, and repeat every hour on the hour throughout the weekend.

As technology matures, making it easier to socialize and hang out with friends online, Roblox is playing host to unique, exclusive, immersive virtual events, which will continue to evolve and scale with new Roblox technologies like Spatial Voice and Layered Clothing. And that represents an opportunity for music labels and artists who will be able to reach and engage with fans in unprecedented ways on a truly global scale. The draw is massive — millions of people are already coming together on Roblox every day to share experiences, socialize and consume entertainment, play and explore new worlds, and learn.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com