Label releases NFTs, cassette reissues and more
Influential hip hop label Death Row Records kicks off its 30th anniversary celebration this year with the launch of its first-ever online store. The new home for Death Row Records can be found at DeathRowOfficial.com, where fans can purchase music, merchandise, NFTs and much more. A special 30th anniversary limited edition merch line will launch in late April.
Death Row will be offering blockchain-based non-fungible-tokens (NFTs) throughout the year, beginning with “Series 1: Nobody Does It Better,” named after the classic track by Nate Dogg which also serves as the audio bed for the limited edition NFTs in Series 1. In partnership with Fanaply, fans will have three tiers of the Death Row Series 1: Nobody Does It Better NFTs to choose from including three Ultra-Rare 30th Anniversary Diamond Medallion & Necklace NFTs priced at $30,030.30. They include one of three King Ice Limited Edition Death Row 30th Anniversary Medallion & Necklace featuring extra-large King Ice medallion with the back opening up to use as a secret stash to hide “valuables.” First buyer receives No. 1 of 3. Second buyer receives No. 2 of 3, and third buyer receives No. 3 of 3. The medallion & necklace will be hand-delivered to the buyer and feature exclusive audio bed from the Nate Dogg classic “Nobody Does It Better.” 3D files of the medallion necklace will be sent to buyers.
Series 1 continues with 30 Limited Edition Deluxe 30th Anniversary Gold Coin NFTs priced at $1,0030.30 each which includes a 30th Anniversary Merch Bundle featuring Very Best of Death Row vinyl, short sleeve t-shirt, long sleeve t-shirt, hoodie, beanie, mug, vinyl slipmat and two face masks; The Deluxe Death Row 30th Anniversary Gold Coin NFT; and exclusive audio bed from the Nate Dogg classic “Nobody Does It Better.”
300 Limited Edition Deluxe 30th Anniversary Silver Coin NFTs priced at $30.30 each is the final Series 1 offering. These include The Deluxe Death Row 30th Anniversary Silver Coin NFT and exclusive audio bed from the Nate Dogg classic “Nobody Does It Better.”
The label also announces the cassette re-release of four classic Death Row titles on 4/20: Dr. Dre’s The Chronic; Snoop Doggy Dogg’s Doggystyle; 2Pac’s All Eyez on Me; and Makaveli’s (2Pac) The Don Killuminati (7 Day Theory). These releases mark the first time since the ’90s that these Death Row titles will be reissued on cassette and can be ordered through Tape Head City.
The Los Angeles-based Death Row Records catapulted gangster rap into mainstream consciousness, housed a number of superstars, and showed how successful black-owned rap labels could be. Then owned and operated by Dr. Dre and Marion “Suge” Knight, Death Row Records made an instant and dramatic impact. Several Death Row Records artists – including Dr. Dre, Snoop Dogg, 2Pac, and Tha Dogg Pound – remain as relevant and influential as they did when they made history in the 1990s. With a combination of phenomenal music, groundbreaking production, larger-than-life artists, and remarkable business savvy, Death Row Records stands as one of the music business’s success stories.