Deep Purple unveil ‘7 And 7 Is’ video

Track appears on new covers album

After recently announcing their new album Turning To Crime only 15 months after their latest studio album Whoosh!, Deep Purple premieres the official video for their first single “7 And 7 Is.”

The video offers a behind the scenes look at the making of Turning To Crime, an album that was recorded remotely and – for the first time in their career – without Deep Purple being able to play and record in the same room.

Additionally, a full 40 minute documentary Locked Up: The Making Of Turning To Crime (produced by SkyFire76 in association with earMUSIC) is available as DVD digipak and Blu-ray, each limited and numbered to 1,000 copies worldwide. The DVD is also part of the exclusive and limited 5x 12 inch vinyl box set and includes the new song “(I’m A) Roadrunner.” These formats are available exclusively on the band’s official album shop.

Turning to Crime is the first studio album by Deep Purple entirely made of songs not written by the band and previously recorded by other artists. It is produced by Bob Ezrin and will be released on earMUSIC on November 26th.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:
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