Demi Lovato, Sam Fischer share ‘What Other People Say’ video

Song was released earlier this month

Following the release of their new single “What Other People Say” through RCA Records last week, Sam Fischer and Demi Lovato have shared the emotive and compelling official video.

Directed by Dano Cerny, the video features both singers set within a train carriage, showcasing them going about their own lives, but with a unity of emotion that highlights the song’s message of being alone together. The video made its broadcast premiere on MTV Live, MTVU, NickMusic and on the ViacomCBS Times Square billboard.

Written by Fischer before his single “This City” became a global hit, it was a song he always knew would be a duet and was blown away when Demi Lovato became the perfect person to accompany him on vocals. Written about a feeling of being alone and not wanting to let people down, the pairing takes two different lives and perspectives and unites them in one message of human experience, emotion and togetherness. With other five million worldwide streams since its release last week, is a truly special track with a powerful, moving and relatable chorus and is Sam’s first official single releases since “This City.”

“‘What Other People Say’ is a confession, realizing how far away you can get from who you are in an effort to be liked,” Fischer shares. “It’s about the pressures of society and how getting caught up with the wrong things can change you.”

“This song is a reflection on what it’s like to lose who you truly are in an effort to please other people and society,” adds Lovato. “It’s why I wanted to make this song with Sam – ultimately it’s about two humans coming together to connect and find solutions to their problems.”

Fischer has also been chosen as YouTube’s first Artist on the Rise for 2021, which follows previous winners Mabel, Aitch, Freya Ridings, Mahalia, Beabadoobee and Celeste.

Buddy Iahn
Buddy Iahn