The partnership airs exclusive content before the live broadcast
Dick Clark Productions, the world’s largest producer and proprietor of TV events, has partnered with Music Choice in connection with the 2013 American Music Awards (AMAs). Music Choice will feature exclusive AMA related moments and historic content across all its properties including Music Choice Play, Video On Demand, Music Channels and digital properties beginning Monday November 11th. This marks the first integrated marketing partnership between the two music powerhouses.
Music Choice will air over 50 hours of American Music Awards programming including exclusive interviews with nominated artists, historic acceptance speeches and previous red carpet fashion highlights, backstage interviews, and much more. Specifically, Music Choice Play will feature custom AMA vignettes pre and post event under its Music Choice Now platform. The network will also feature AMA themed episodes of its shows including its popular interactive music show You & A. On Music Choice Video On Demand, a top-level AMA folder will appear featuring music videos from this year’s nominees including Bruno Mars, Rihanna, Taylor Swift, Justin Timberlake, Macklemore, One Direction and many more. Special AMA moments will appear post-roll on videos.
“Music Choice targets loyal music fans, making them a perfect partner to share the American Music Awards experience.” said Mike Mahan, President of dick clark productions. “Our partnership enables Music Choice to give their viewers access to exciting American Music Awards moments across all of their platforms as they pave the way to one of television’s biggest global music events.”
The American Music Awards ceremony will broadcast LIVE from L.A. LIVE’s Nokia Theatre in downtown Los Angeles on Sunday, November 24th from 8-11 pm ET/PT on ABC. The show is produced by Dick Clark Productions and is seen in more than 160 countries around the world.
Author: Rob Perez
Rob Perez is a freelance writer who has been with The Music Universe early on. As a Correspondent for The Music Universe, you will find him writing reviews and live tweeting awards shows.