Diddy, Run DMC, Wu Tang Clan launch SOURCE360 Expo

The NorthStar Group and The Source Magazine, the first hip hop periodical in the world, are breaking ground in a new way – producing the first ever SOURCE360. The inaugural SOURCE360 Expo will be a three day expo, conference, concert, and festival covering all channels related to art, music, fashion, film, sports, dance, tech, gaming and digital media. The SOURCE360 Expo will provide attendees access to top industry leaders, influencers, enthusiasts, and brands.

The series of events will mark milestones in the global culture and is a testament to how Hip Hop has inspired innovation and permeated every aspect of popular culture and creativity. Panel discussions, performances, art exhibits, film screenings, tech summits and more will enliven and entertain attendees, offering both, a retrospective and of and a glimpse into the future of Hip Hop across various channels as well as the community-at-large.

Events will take place at Brooklyn Academy of Music, The Barclays Center, Long Island University, and throughout the Brooklyn Cultural District. Industry and community leaders such as Run DMC, Wu Tang Clan, Sean “Diddy” Combs, Common, Spike Lee, Danny Simmons, MC Lyte, Brandon Martinez, Brooklyn Borough President, Eric Adams, and more are expected to participate and be in attendance. A full-scale concert will also be held at the Barclays Center on Saturday, September 20th.

“This is an exciting and unprecedented opportunity to showcase how innovative and diverse hip hop is locally and globally.”

“This is an exciting and unprecedented opportunity to showcase how innovative and diverse hip hop is locally and globally,” states L. Londell McMillan, Esq, owner of The Source and founder of SOURCE360. “We are honored to bring this total market experience to the community and hope that it will inspire and embolden people to network, unite and create more positive contributions to the world.

“Today’s innovations in art, music, film, fashion, performing arts, sports and technology have been inspired by hip hop!”

Celebrating its 25th anniversary, The Source continues to grow and evolve by leaps and bounds – the digital and social media platforms increased more than 300% over the past six months. The brand continues to curate authentic, edgy and socially responsible Hip Hop content on a local and global scale.

Community and event partners include: the Brooklyn Chamber of Commerce, Downtown Brooklyn Partnership, Brooklyn Academy of Music, Barclays Center, LIU Brooklyn, Mark Morris Dance Center, Fountain Art Fair, Digital Dumbo, Digital Diversity Network, Dance Africa, Latin Mixx, Fountain Art Fair, Hip-Hop Sisters, Jones Magazine, Uber, Eventbrite and more.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.