Dolly Parton, American Greetings team for SmashUp digital initiative

Country superstar and company team for greeting cards

In a timely and one-of-a-kind collaboration, American Greetings and global superstar Dolly Parton share their exceptional gifts of spreading joy and bringing magic to the world. The partnership allows users to send a birthday greeting set to the tune of Parton’s iconic hit “9 to 5” through American Greetings’ popular SmashUps digital initiative. With 1,200 different names available to personalize the SmashUp, it is easier than ever to bless loved ones with a little bit of music.

“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”

Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways.

“We’re so excited to share the “Birthday Time” SmashUp with our members, Dolly’s fans, and anyone looking for ways to make someone feel special on their birthday,” states Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “We felt that the Country Music Hall of Fame theater was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”

Parton greeting cards will be available at Walmart later this year.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.