Doritos offering ‘Guardians of the Galaxy Vol 2’ soundtrack on bags

Doritos and Marvel Studios have teamed up to offer fans a unique way to experience the new Guardians of the Galaxy Vol. 2 soundtrack. Custom bags featuring a retro cassette tape deck-inspired player built right into the packaging will play the full soundtrack. Consumers can purchase the custom bags starting Friday, April 28th on Amazon while supplies last, and Doritos will also help unveil the soundtrack at special events in New York and Los Angeles.

Parliament, Cat Stevens, Fleetwood Mac, ELO and more are among the 14 featured acts on the soundtrack. The unique soundtrack release is part of a collaboration between Doritos and Marvel that also features Guardians of the Galaxy Vol. 2 branding on Doritos packaging nationwide in support of the upcoming May 5th movie premiere.

“The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment,” said Ryan Matiyow, senior director of marketing, Frito Lay North America. “This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”

Released in July 2014, the first film’s soundtrack garnered unparalleled success as it reached No. 1 on the US Billboard 200 chart and became the first soundtrack album in history consisting of entirely previously released songs to top the chart. It also topped the Billboard Top Soundtrack chart for 11 consecutive weeks and 16 weeks in total, and it has sold more than one million copies in the U.S. and has been certified Platinum by the Recording Industry Association of America.

“Marvel and Doritos have had such a good relationship through the years,” said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. “We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”

Doritos will also keep the beats going by encouraging fans to “Rock Out Loud” by belting out one of the soundtrack’s iconic songs at pop-up recording booths in New York and Los Angeles on May 5th – the day of the movie premiere. By showing their love for the music, fans will have the chance to win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos. The recording booths will be open from 11 am to 7 pm ET at Greeley Square near Sixth Avenue and Broadway in New York City and from 11 am to 7 pm PT on the corner of Hollywood and Highland in Hollywood.

AMAZON

  1. Flash Light – Parliament
  2. Father and Son – Cat Stevens
  3. Surrender – Cheap Trick
  4. Wham Bam Shang-A-Lang – Silver
  5. Come a Little Bit Closer – Jay & the Americans
  6. Brandy (You’re a Fine Girl) – Looking Glass
  7. My Sweet Lord – George Harrison
  8. Southern Nights – Glen Campbell
  9. Bring It on Home to Me – Sam Cooke
  10. The Chain – Fleetwood Mac
  11. Lake Shore Drive – Aliotta Haynes Jeremiah
  12. Fox on the Run – Sweet
  13. Mr. Blue Sky – Electric Light Orchestra
  14. Guardians Inferno – The Sneepers, David Hasselhoff

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com