Video features Lucky Daye
Earth, Wind & Fire have unveiled the accompanying music video for their recently released single “You Want My Love,” a reimagined version of their chart-topping 1975 hit “Can’t Hide Love” with Lucky Daye and Kenny “Babyface” Edmonds as producer alongside Demonte Posey (Toni Braxton, Tori Kelly, Jesse J). “You Want My Love” is the first of many collaborations to be globally released with Universal Music Enterprises (UMe) that fans can expect from the band in the coming months.
Directed by multi-disciplinary video artist Andrew Litten and filmed at Mack Sennet Studios in Los Angeles, the music video features Earth, Wind & Fire’s Philip Bailey, Verdine White, and Ralph Johnson, alongside Lucky Daye, set within an aesthetic, dreamlike visual. The video, like the reimagined song itself, reflects Lucky’s unique voice and modern musical style, while simultaneously keeping the spirit of the original version.
Earth, Wind & Fire returned to Billboard’s Adult R&B Airplay Top 10 for the first time in nearly 30 years with “You Want My Love,” which currently sits inside the Top 5 and continues to climb. “You Want My Love” is only the fifth song this year to reach the top 10 in under a month. The hit track was No. 1 most added at R&B radio in its debut week and continues to dominate airplay worldwide since its August 20th release.
This year marks the 45th anniversary of the chart-topping single, which was originally released on the “studio side” of Earth, Wind & Fire’s double-live album, Gratitude, in 1975. “Can’t Hide Love” peaked in the Billboard Top 40 Pop, reached No. 11 on the R&B Singles charts, and earned the band a GRAMMY-nomination for Best Arrangement For Voices in 1977. 2021 also marks the band’s 50th year in the business.